VANMOOF is an ambitious young Dutch company that originated out of love for bicycles. With a talented young development team and a fresh business approach, VANMOOF’s goal is to help the ambitious urbanite worldwide move around town by bike and in style.
It started with the entrepreneurial brothers Taco and Ties Carlier, who had already successfully developed products for their companies Strida-Europe and Dutchband B.V. They wondered why there were so few urban-proof bikes available. After all, it’s not easy for a bike to be completely urban-proof. You go outside in any weather, used daily and occasionally a victim of vandalism.
The brothers asked 100 friends from several cities the question; “How do YOU see the ultimate commuter tool?”. The friends tested 100 prototypes for 100 days. This experience is the foundation VANMOOF is built on. The answers – a sexy, durable and affordable bike. They decided to redesign the backbone of Dutch culture from the inside out, instead of sticking with the familiar base. They stripped the bike from non essentials that can only break or cause frustration and integrated features inside the big lightweight aluminum tubes. The signature VANMOOF look was born.
The VANMOOF has a striking aluminum rust-free frame with a highly advanced solar powered LED light system built inside its tubes. These indestructible bulbs are also used for airport landing strips, they are strong. No more loose hanging cables! No more rusty dynamo’s dangling in your spokes! No more lights stolen off your bike! The secret is in what´s NOT there. The VANMOOF N°3 is lightweight. This means easy to lift but moreover fast to ride. The wide wheels enable riding on and off pavements but also the coaster brake is great for the city: unbreakable, light and a safe. The broad handle bar, classic leather Brooks saddle and durable Schwalbe tyres top-off the smooth no-nonsense look of this ultimate urban commuter tool. And all this for a affordable consumer price of $598 plus $25 S&H
Officially launched in May 2009, VANMOOF is currently sold in Tokyo, Barcelona, Jakarta, Paris, NYC, Milan, Sydney, and Amsterdam.
About the author
Mango Black is some dude who has for the last 10 years been involved in all sorts of crazy shi+ in the city of LA. Check me out on Instagram: @mangoblack